what is the use of whatsapp business account

The correct format for variables is, it looks like you’re almost out of ! Make an order now before it’s too late.When using variables, add samples to your submissions for the Meta team to better understand the purpose of the message.WhatsApp Business Policy doesn’t allow asking people for financial data or other sensitive identifiers.prescription drugs, cigarettes, alcoholic beverages, weapons, etc.). You can’t promote goods and services restricted by WhatsApp (e.g.The message content should respect the WhatsApp Commerce Policy.The template name can include only lowercase alphanumeric characters and underscores.To make it through the approval process, your WhatsApp templates should comply with their Message Template Guidelines: (In other words, if you plan on sending outbound messages.)Īll message templates need to be pre-approved by WhatsApp.

Want to reach contacts outside of the 24-hour window that starts once a user initiates a conversation with you.Want to send promotional messages to more than 265 contacts at a time.Want to use the WhatsApp Business Platform.You’ll need to use WhatsApp templates if you: Find out more about the differences between the two here. There’s the free WhatsApp Business App but it doesn’t let you send promotional messages to more than 265 contacts at a time. That applies to both transactional and promotional messages.Īnd what if you don’t use WhatsApp Business API ? You can’t send outbound WhatsApp messages via the WhatsApp Business API (now known as WhatsApp Business Platform) without creating templates.īecause Meta wants to protect the end user experience, it requires every mass message to be submitted for approval before it can be sent. Templates are essential for WhatsApp campaigns. Without having to wait for Meta’s approval every time, WhatsApp templates save time on campaign creation and sending. You can personalize your templates by adding variables that will adjust based on the user’s demographics, order details, or any other factor.

Templates can be text-only or include media, like images, videos, documents, and action buttons. A WhatsApp template message, also known as a highly structured message (HSM), is a pre-built standardized message that you can reuse for your WhatsApp campaigns.

What is the use of whatsapp business account